Mobile Marketing and How QR Bar Codes Coming to a Shelf Label in the Store Near You |
Other interesting uses I’ve seen or heard of lately include several restaurants with these codes in their windows. You scan the code, and it takes you to a Google Reviews page where you can read what other people thought, see the menu and hours of operation, and get the link to their website if you want more information. There was a billboard that was just a large QR code. This approach will work while the idea is new and still clever, but will probably fade as they become more common place.
The global retailer Tesco is the third largest retailer in the world measured by revenues and the second largest measured by profits but it is the first in the world to publish its QR Code campaign statistics in real time. In what can only be called a stroke of genius Tesco has QR Coded print ads (image below) for “Call of Duty - Black Ops” with the bit.ly url shortener so that anyone can see the campaign statistics (image below). The QR Code resolves via the biy.ly url to a page were the game can be preordered. |